Finding The Right Rhetorical Mode For Your Essay

<h1>Finding The Right Rhetorical Mode For Your Essay</h1><p>Essays, similar to expositions, should be valuable. The reason for composing an examination paper or even a school level exposition is to give answers and answers for different inquiries. The best and proficient methods for acquiring such answers is through legitimate scholarly research.</p><p></p><p>Most article essayists who practice an untraditional composing style come up short on the capacity to completely pass on their thoughts and contentions to the peruser. This can be very baffling, since it is simpler to accomplish the ideal final product with an increasingly standard and trained style. At the end of the day, as an English major, you ought to have the option to utilize the expository style to adequately pass on your points.</p><p></p><p>Unlike a report, a paper is a long record that requests examination. Hence, it's savvy to start by recognizing the objective of the composition. By what method will you measure success?</p><p></p><p>This is the thing that will fill in as the reason for the composing style. You have to distinguish the territories wherein you will look for data. It might be tied in with something that is of extraordinary significance or something moderately inconsequential. You should figure out how to expound on those areas.</p><p></p><p>If you need to realize how to compose a convincing exposition, you should focus on the explanatory style. The technique for influence must be deliberately examined and structured. You will likewise need to ensure that it tends to a particular crowd. For instance, on the off chance that you are an open speaker, the tone of your composing must be deferential and professional.</p><p></p><p>Once you have found the territory you need to address, you should decide the subtleties of your contention. This implies you should ensure that each point has some substance. At the point when you have solid proof and solid rationale, the impact can be more remarkable than a contention with powerless arguments.</p><p></p><p>Another figure that plays the expository style is the theme. The thought you give with your contention will direct how the style should look. In case you're covering a specific time of history, the style needs to reflect the era.</p><p></p><p>To figure out how to compose an enticing exposition utilizing the expository style, you should be eager to delve in and be happy to speak with power. You should be happy to advance your assessments and positions powerfully. At long last, you should have the option to obviously express your thoughts and to add layers of substance to them. This will cause your plan to appear to be more persuasive.</p>

GED Essay Topics of the Past - GED Topic of the Future

<h1>GED Essay Topics of the Past - GED Topic of the Future</h1><p>GED exposition subjects of the past are likely hard to pinpoint. There's simply a lot out there, and I'm certain the vast majority would be somewhat befuddled with respect to which paper points are ideal to compose, given that they aren't instructed in school. However, it's anything but difficult to recognize some superb subjects for your GED article this year.</p><p></p><p>The first theme is likely something you've contemplated or would have expounded on in school - State Office. This is an intriguing subject and would almost certainly speak to the whole GED gathering. Every one of them would most likely get something out of understanding it, and afterward they could all apply it to their own jobs.</p><p></p><p>The second point is a smart thought, especially in case you're composing for your own alumni class or network administration venture. This subje ct could concern you, the peruser, in a few different ways. To start with, it could end up being very inspirational, in any event for understudies with a hard time working their way through school.</p><p></p><p>The third theme is a decent method to look at a portion of the greater issues that are influencing our nation today - National Park. In the event that you know anything about our country's history, this point will be proper to your GED gathering. It may be a difficult theme, however it will at present make you consider current issues.</p><p></p><p>The fourth subject is most likely one that is proper for your nearby level, not simply on a national level. This could incorporate something like Local Politics, and the third subject of governmental issues. There are a couple of discussions that are happening in neighborhood governmental issues that are deserving of conversation, and this subject could end up being interesting.</p& gt;<p></p><p>The fifth theme is most likely the last subject of the year, and presumably one that you will compose. It's presumably a subject you've just idea about in your alumni or undergrad years, and afterward you've clutched it. This is the point that truly centers around an issue that is imperative to your own life. You may locate this one intriguing in light of the fact that you could see yourself getting into this very position someday.</p><p></p><p>Those are only five plans to consider when you read the themes from GED paper subjects 2020. They are three themes that are an extraordinary thought for GED students.</p>

Taking an Essay on Explaining Opposing Positions - Essay Topic

Taking an Essay on Explaining Opposing Positions - Essay TopicWhen you think about it, there are a lot of different things you could write an essay on, but you're probably wondering which particular topic is the best to write on when you're taking an essay on explaining opposing positions. There are a lot of different topics that you could write about, but when you think about it, the one that seems to be the most popular is the one I'm going to discuss in this article. What I'm going to discuss is one of the more popular topics for taking an essay on explaining opposing positions, and that is the civil rights movement in the United States.The Civil Rights Movement is a fairly complicated topic for people to understand, so it makes sense that you would want to use an essay to explain opposing positions on it. What I'm going to tell you is how you could take your essay on civil rights and turn it into an essay that explains what the civil rights movement was all about. Now, you may be asking yourself, 'Why do I need to use an essay on this topic?'First, you should know that you could write an essay on American history. If you really want to cover as much ground as possible, you could try writing one essay about everything there is to cover about the country. However, what you're really trying to do is to use an essay as a means of explaining opposing positions, and in this case, that's pretty much what you're doing.Secondly, writing a great essay is something that takes practice, and writing a great essay topic is another thing that require a great deal of practice. This is something that you can only get from years of doing it yourself. The reason why I say this is because you have to make sure that the essay you're writing covers as much ground as possible. You really don't want to cut corners, or just leave some of the larger points out.The reason why you need to do a lot of practice writing essays on topics like this is because you're going to need to make s ure that the essays you're writing cover as much ground as possible, so that the reader doesn't have to spend a lot of time searching for the different paragraphs. In other words, you're going to want to make sure that they read the whole thing before they understand what you were trying to get across. All you've got to do is realize that this kind of essay topics are where you're going to learn the most about writing an essay.You see, you can use essay topics that cover different subject matters all at once, but the best way to do this is to write one essay about each subject. For example, if you're going to be covering the civil rights movement, you could start with a separate essay on the history of the civil rights movement, then add one about how the white population felt about the black population. After that, you'd just be writing an essay on the actual topic, and then you would use that essay as a pivot for a new essay on how the blacks and whites viewed each other and what was happening.There's no real secret here, and that's why I say that this is a great essay topic to write on. The problem is that when you're writing this kind of essay, you're not using any of the classic essay topics that we've grown accustomed to. In other words, there's no real standard of what works and what doesn't, but you will have to work with your own style and research skills to come up with a good idea for the topic.This is the reason why you need to write lots of essays to come up with a good idea for the topic. When you finally get to the end of all your essays, you're going to be able to have a good idea of what you're talking about when you explain opposing positions. That's why essays are such a useful tool, and why you need to know how to use them properly.

Essay Topics - Survival Essay Topics

Essay Topics - Survival Essay TopicsWhen writing a survival essay you should consider doing the following essay topics. There are so many great reasons to choose this topic but before we get into those, let's first look at why a survival essay is so important.After reading about survival and preparing for life in the wilderness and taking into account the level of care that we need to take, then you can start considering the biggest advantage that you will have - being able to survive in the wild for some time. This is because there are so many natural disasters that are out there on the planet - from earthquakes, tornadoes, hurricanes, floods, and storms. The same goes for any disease and the one way or another.Now, the two essay topics are often combined together and this is where many would attempt to save time and attempt to write an essay. But in most cases, they have no clue as to what is needed to be included and what is not. Because of this, it is very important to be patient and have an idea of what your needs are.What should be the two essay topics you chose? For the case of wildlife, then you can include writing about bird watching, fishing, and other wild creatures that live in the wild. For the case of flora and fauna, then include writing about what you would do if you were alone with no other people around you. It does not matter which of these two topics you pick - for you to be successful.In addition to writing the two essay topics, there are some other tips that you should be aware of when it comes to survival essays. These include such as making sure that you always write with your voice and that you do not skip any details.Also, when writing a survival essay, keep in mind that you will need to include all the things that you would want others to know - whether it be through writing, giving of samples, or by asking questions. These are the three things that you can do to make sure that your essay is successful.Lastly, when using essay topics for your survival essay, be sure to use them as tools to make others interested in writing their own survival essay topics. It is not only because of the fact that it is hard, but also because it is interesting to see how others make use of them to get their own tips. It is hard but so rewarding when you come up with something that is useful to others.

The Negative Effects of Tobacco - 1424 Words

The Negative Effects of Tobacco The nicotine can be consumed by chewing tobacco apart from smoking and sniffing .The article provides insight into the hazards of chewing tobacco . If you believe that only smoking is injurious, certainly not. Any form of nicotine consumption is injurious. Tobacco is bad for health, no matter in what form you take it the ill effects are always there. Tobacco are leaves of plant that are used in dried form, they are high in nicotine and consequently addictive in nature. Tobacco can be taken in the form of: Chewing Snuff Smoking The high content of nicotine makes it very addictive, once a person gets addicted to smoking, chewing or sniffing it becomes difficult to leave it. At times efforts fail and†¦show more content†¦However, the American Heart Association (AHA) reports that cigarette smoking is responsible for 440,000 deaths each year. MedlinePlus reports that both cigarettes (smoking tobacco) and chewing (smokeless) tobacco are bad for your health, and cause multiple and often fatal health problems. Cardiovascular Disease One negative effect that tobacco and nicotine addiction has on the health of the body is cardiovascular disease. AHA reports that cigarette smokers are two to three times more likely to develop cardiovascular disease than people who do not smoke. Also according to AHA, of the 440,000 deaths each year caused by cigarette smoking, 135,000 are due to smoking-related cardiovascular diseases. Nicotine in tobacco products causes an increase in blood pressure and heart rate, and a narrowing of the arteries. Carbon monoxide that is inhaled when tobacco is smoked decreases the amount of oxygen carried by the blood to feed the bodys tissues. The AHA reports that carbon monoxide and nicotine damages the artery walls, which leads to the deposition of fat and narrowing of arteries, which further increases blood pressure. Damaged vessels and high blood pressure are all risk factors for heart failure. Furthermore, smoking tobacco causes the blood to clot more easily, which may cause a heart attack or stroke. see survivor storiesShow MoreRelatedTobacco and Its Negative Effects535 Words   |  2 Pages In 6,000 BC, it was believed by experts that tobacco plant was first being grown in North and South America. The seed of a tobacco plant is very small, and contains about 300,000 seeds in a 1 ounce small plant. American Indians began using tobacco in different ways, religious, and medical practices. It was used to kill pain, if someone had a toothache they would use the tobacco to stop the pain and to fill a wound. Sailors brought back tobacco to Europe, and they started growing plants all overRead MoreThe Negative Effects of Smoking Tobacco Essay examples1063 Words   |  5 PagesThe Negative Effects of Smoking Tobacco One may think they have benefits from smoking because they fit in the crowd. Of course, thats not true. Someone may tell you that if you smoke youll be cool and everyone will like you. Then the crowd that smokes will like you but others may not. Your family may think you are uncool since you smoke. Other friends that you had may start not liking you since they wont want to be around you when you smoke. You might start to rather smoke then beRead MoreShould Big Tobacco Be Sued for Health Care Bills? An Analysis998 Words   |  4 Pages Should big tobacco be sued for health bill? An analysis A recent ruling by the Supreme Court of Canada on the subject of smoking is the main topic of my articles. 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Smoking while pregnant should be illegal, due to the amount of negative effects it hasRead MoreThe Effects Of Smoking On The Baby887 Words   |  4 Pagesall the negative short and long term effects it has on their baby? T he fact that this is becoming more accepted in today’s world to smoke while pregnant is completely unacceptable. The list of negative effects that smoking while pregnant have on the baby range from premature labor to brain defects. Clinical studies have proven the negative short and long term effects that smoking while pregnant can have on a baby. Smoking while pregnant should be illegal, due to the amount of negative effects it has

The narrative set by the lyrics Essay Example For Students

The narrative set by the lyrics Essay For this video they have used the telephone as a metaphor for Gagas brain which has been involved within her costume as a head dress and the fact that she is not answering anyone and appears disconnected from reality, this presentation is shown when Gaga stares blankly whilst the character played by Tyrese Gibson is eating a meal which she has covered in poison. An illustrative narrative involves a literal representation and a heightened meaning of a selected text. Do it like a dude8 by Jessie J uses the concept of illustration narrative combined with a non-linear narrative as within the video she and the other girls who are performing in the video show literal gestures which are commonly scene within the young male dominated world such as with the lyric grab my crotch, wear my hat low like you. Each image is presented separately and placed within a non-chronological order. The setting of a grotty underground club also adds to the effect of attempting to do it like a dude as it is a common conception that men go to roughly places to emphasis their masculinity. Although the music video is graphic in the gestures Jessie J and the other dancers do, this video can be said to be one of few that have been able to follow the narrative which has been set by the lyrics. The effect of this songs lyrics as well as video on the audience can have various reactions, as some audience members may be offended by the material they are presented with whereas others, such as young females, may find the song liberating in some ways for another female to be able to present a song about gestures, which may be seen by some as inappropriate for females to do. The target audience for a music video also has an influence upon the chosen narrative. The creation of a music video could be based around a certain theme such as a superhero or a sexual theme. You Belong with Me9 by Taylor Swift is an example of a music video which has been targeted a teenage audience pacifically at females within this age group. This narrative has a linear structure and shows the process of the two main characters home lives up to their lives at school showing their different backgrounds at school which the audience would be able to relate back to. The fact that the music video is set within a normal suburban town and a normal high school also adds to the effectiveness of the narrative in attracting a younger female audience. This music video also has an aspect which young females could also relate to, which is longing for a guy to be with them whereas Alejandro10 by Lady Gaga can be said to have been targeted at an older audience, specifically those between their late teens to those in their 20s as it contains graphic sexual scenes which people between this age group can be said to be enticed by. Another area which can affect the narrative of a music video is the reasons behind the portrayal. Various music videos can be said to have a meaning behind it, whether that reason be for a political reason, mediated or just general controversies about the artist being either challenged or created or events of the world at the time. Since the 1980s, sexual content in music videos seems to have become a common theme for artists and directors to use due to its commercial function11. Robbie Williams original video for Rock DJ12 had been censored by various music channels during its release due to the explicit content in which towards the end of the music video Williams starts to tear off his skin in order to get the attention of the female DJ in the video. This created various controversies within different countries such as the Dominican Republic where they did not show the video due to religious reasons claiming that the video was promoting Satanism. One final area which can be said to affect the narrative of a music video is through the artist or directors impact upon the creation of a music video. .ue878fc8687ce884b41ce56d8034eb7fb , .ue878fc8687ce884b41ce56d8034eb7fb .postImageUrl , .ue878fc8687ce884b41ce56d8034eb7fb .centered-text-area { min-height: 80px; position: relative; } .ue878fc8687ce884b41ce56d8034eb7fb , .ue878fc8687ce884b41ce56d8034eb7fb:hover , .ue878fc8687ce884b41ce56d8034eb7fb:visited , .ue878fc8687ce884b41ce56d8034eb7fb:active { border:0!important; } .ue878fc8687ce884b41ce56d8034eb7fb .clearfix:after { content: ""; display: table; clear: both; } .ue878fc8687ce884b41ce56d8034eb7fb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue878fc8687ce884b41ce56d8034eb7fb:active , .ue878fc8687ce884b41ce56d8034eb7fb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue878fc8687ce884b41ce56d8034eb7fb .centered-text-area { width: 100%; position: relative ; } .ue878fc8687ce884b41ce56d8034eb7fb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue878fc8687ce884b41ce56d8034eb7fb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue878fc8687ce884b41ce56d8034eb7fb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue878fc8687ce884b41ce56d8034eb7fb:hover .ctaButton { background-color: #34495E!important; } .ue878fc8687ce884b41ce56d8034eb7fb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue878fc8687ce884b41ce56d8034eb7fb .ue878fc8687ce884b41ce56d8034eb7fb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue878fc8687ce884b41ce56d8034eb7fb:after { content: ""; display: block; clear: both; } READ: MUsic and its violence EssayAn article I found in NME13 on Cee Lo Green and his new albums tracks Fuck You, Wildflower, Fool for you and Old Fashioned, are based on his relationships. These influences of the relationships can be seen in his music videos styling especially of Fuck You, where the narrative of the video is based upon the girl which he has been after rejects him at every moment he approaches her, whether it be when shes with another guy or just not being attracted to Greens character as he didnt have the change in my pocket to afford a Ferrari. To add to my research I conducted a questionnaire which I aimed at 15 to 25 year olds in order to get a clearer sense of the different preferences within these age groups but also the similarities. Before I constructed my questionnaire, I did various researches into the different forms of genre which have been popular with a mass audience during 2009 to 2010. I found that RnB dominated the Number One Singles14 charts especially in 2010 along with indie rock which to dominated the 200915 charts. The success of various songs can be said to have been down the music video created along with it. The results from my questionnaire showed that a narrative structure was a key essential; however a comedic element to a music video was also wanted by the audience as It tells the story in an amusing way and keeps you interested. The results I gained I used to help construct a focus group of 17 people, who were involved within the questionnaire, to analyse three videos with different themes. For a narrative theme I chose Janie Got A Gun16 by Aerosmith, for a comedic theme Goodbye Mr A17 by the Hoosiers and for a sensual theme Leavin18 by Jesse McCartney. I found that the majority preferred a comedic element of The Hoosiers in comparison to the sensuality of Jesse McCartneys music video as, for some of them, it made them uncomfortable viewing the music video however the majority liked the narrative of Aerosmiths Janies Got A Gun but would have preferred if it was a bit more upbeat. They keep you interestedThey keep you interested In relation to the lyrics, I have found that music videos tend to not completely follow the narrative set out by the lyrics however they do follow it loosely. A narrative can never fully be portrayed due to the structure being fragmented in music video cuts between performance and narrative19An artist or director will find it hard to contain a complete narrative throughout the duration of a music video and may only amplify certain meanings and effects within the songs repeatedly to manipulate the audience emotionally or mentally. Word Count: 1,800Bibliography: Book: Carol Vernallis, Experiencing Music Videos: Aesthetic and Cultural Context (2004) Peter Fraser, Teaching Music Videos (2004) Websites/Links: Claude Levis-Strauss http://www. slideshare. net/ehcgaz/claude-levi-strauss-5467916   List of number-one singles from the 2010s (UK) http://en. wikipedia. org/wiki/List_of_number-one_singles_from_the_2010s_(UK)   List of the top 10 singles in 2009 http://en. wikipedia. org/wiki/List_of_top_10_singles_in_2009_(UK) You Belong with Me- Wikipeida http://en. wikipedia. org/wiki/You_Belong_with_Me#Music_video   The Scientist, Coldplay http://www. youtube. com/watch? v=bxNJHuM0Js0 . Telephone, Lady Gaga http://www. youtube. com/watch? v=EVBsypHzF3U Paparazzi, Lady Gaga http://www.youtube. com/watch? v=d2smz_1L2_0   Do It Like A Dude, Jessie J http://www. youtube. com/watch? v=pOf3kYtwASo   You Belong With Me, Taylor Swift http://www. youtube. com/watch? v=VuNIsY6JdUw   Alejandro, Lady Gaga http://www. youtube. com/watch? v=niqrrmev4mA   Sexuality in music videos http://en. wikipedia. org/wiki/Sexuality_in_music_videos   Rock DJ (Uncut), Robbie Williams http://www. youtube. com/watch? v=TGelsMOIJZY   Goodbye Mr A. The Hoosiers http://www. youtube. com/watch? v=iELKqNIevAU   Leavin, Jesse McCartney http://www. youtube. com/watch?v=zR5_KkxgGqE   Janie Got A Gun, Aerosmith http://www. youtube. com/watch? v=RqQn2ADZE1A Magazine/Newspaper/Articles * NME article, Date: 30th October 2010, Issue Number: Not present on magazine   Steve Archer, narrative and performance (2004) 1 Telephone, Lady Gaga http://www. youtube. com/watch? v=EVBsypHzF3U 2Claude Levis-Strauss http://www. slideshare. net/ehcgaz/claude-levi-strauss-5467916 3 Steve Archer, narrative and performance, (2004) 4 Carol Vernallis, Experiencing Music Videos: Aesthetics and cultural context, (2004) .u2e400061083c6e56a5a0d8344e6b42ff , .u2e400061083c6e56a5a0d8344e6b42ff .postImageUrl , .u2e400061083c6e56a5a0d8344e6b42ff .centered-text-area { min-height: 80px; position: relative; } .u2e400061083c6e56a5a0d8344e6b42ff , .u2e400061083c6e56a5a0d8344e6b42ff:hover , .u2e400061083c6e56a5a0d8344e6b42ff:visited , .u2e400061083c6e56a5a0d8344e6b42ff:active { border:0!important; } .u2e400061083c6e56a5a0d8344e6b42ff .clearfix:after { content: ""; display: table; clear: both; } .u2e400061083c6e56a5a0d8344e6b42ff { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2e400061083c6e56a5a0d8344e6b42ff:active , .u2e400061083c6e56a5a0d8344e6b42ff:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2e400061083c6e56a5a0d8344e6b42ff .centered-text-area { width: 100%; position: relative ; } .u2e400061083c6e56a5a0d8344e6b42ff .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2e400061083c6e56a5a0d8344e6b42ff .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2e400061083c6e56a5a0d8344e6b42ff .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2e400061083c6e56a5a0d8344e6b42ff:hover .ctaButton { background-color: #34495E!important; } .u2e400061083c6e56a5a0d8344e6b42ff .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2e400061083c6e56a5a0d8344e6b42ff .u2e400061083c6e56a5a0d8344e6b42ff-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2e400061083c6e56a5a0d8344e6b42ff:after { content: ""; display: block; clear: both; } READ: Compare and Contrast the Baroque Music and Jazz Essay5 The Scientist, Coldplay http://www.youtube. com/watch? v=bxNJHuM0Js0 6 Telephone, Lady Gaga http://www. youtube. com/watch? v=EVBsypHzF3U 7 Paparazzi, Lady Gaga http://www. youtube. com/watch? v=d2smz_1L2_0 8Do It Like A Dude, Jessie J http://www. youtube. com/watch? v=pOf3kYtwASo 9 You Belong With Me, Taylor Swift http://www. youtube. com/watch? v=VuNIsY6JdUw 10 Alejandro, Lady Gaga http://www. youtube. com/watch? v=niqrrmev4mA 11Sexuality in music videos http://en. wikipedia. org/wiki/Sexuality_in_music_videos 12Rock DJ (Uncut), Robbie Williams http://www. youtube. com/watch? v=TGelsMOIJZY. 13 NME article, Date: 30th October 2010, Issue Number: Not present on magazine 14List of number-one singles from the 2010s (UK) http://en. wikipedia. org/wiki/List_of_number-one_singles_from_the_2010s_(UK) 15 List of the top 10 singles in 2009 http://en. wikipedia. org/wiki/List_of_top_10_singles_in_2009_(UK) 16 Janie Got A Gun, Aerosmith http://www. youtube. com/watch? v=RqQn2ADZE1A 17 Goodbye Mr A, The Hoosiers http://www. youtube. com/watch? v=iELKqNIevAU 18 Leavin, Jesse McCartney http://www. youtube. com/watch? v=zR5_KkxgGqE 19 Steve Archer, narrative and performance, (2004).

Virgin Megastore Essay Example

Virgin Megastore Essay Introduction:- Virgin is a huge mega store which has a lot of branches around all over the world. Virgin Megastore is a global leader in retail entertainment with over 14 stores throughout the Middle East. Since its establishment in the UAE in 2001, Virgin Megastore set an unbounded target of expanding its Middle East Territories as well as its product selection lines to fulfill to growing trends that are eminent for the region. A one-stop shop for all your entertainment needs, not just music, not only movies. Virgin Megastore offers a wide range of products, including CDs, DVDs, books, electronics, mobile phones, multimedia, games, accessories, merchandise computers and a whole lot more Virgin Megastore has created a whole new dimension in entertainment by catering to local cultures through events, activities and support of local artists in each market it enters. Virgin Megastore is truly a global brand with local flavor. With its unique shopping experience, Virgin Megastore is an innovative entertainment destination for the young and young at heart. As active sponsors of major entertainment events in the Middle East, Virgin Megastores support and partnership is not only innovative and interactive, but highly compelling too. And theres a good reason for that weve got the right mix of the target group coming into our premises every single day. So be it concert tickets or pop-idol merchandise, Virgin Megastore is the place to get it all. Virgin Group Brand Values * Fun = enjoyment and humor, not offensive and incompetent * Value for Money = Simple, not cheap Quality = Attention to detail, not expensive for the sake of it * Innovation = challenging convention, not different for the sake of being different * Competitive Challenge = responding to consumer needs, not being irrelevant * Brilliant Customer Service = empowered, not unprofessional people Marketing strategy and Marketing mix:- The strategic plan defines the companys overall mission and objectives. The goal of virgin mega stores is to create value for customers and build pr ofitable customer relationships. Virgin mega stores goal focuses on the satisfaction of the customer not on the profit itself. We will write a custom essay sample on Virgin Megastore specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Virgin Megastore specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Virgin Megastore specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Virgin follows Market-Oriented Definition by which virgin brings inspiration and innovation to everyone deal with virgin. Next comes marketing strategy by which Virgin mega store hopes to create customer value and achieve profitable relationships. Guided by marketing strategy the company (Virgin mega stores) designs an integrated marketing mix made up of the factors under its control such as (product, price, place and promotion. To find the best marketing strategy and mix the company engages in marketing analysis, planning, implementation and control. In order to make all customers satisfy Virgin mega stores had first to understand the needs and wants of the customers so Virgin made careful customer analysis. There are too many different kinds of customers with too many different needs. 1) Marketing segmentation:- The market for virgin mega store consist of too many different types of customers such as (children, teenagers, young people or youth, even people above 60 years old no matter female or male, etc†¦Ã¢â‚¬ ¦. ), and too different types of product such as (Music CDs, DVD movies, books, play station games, Cameras, computers, TVS, mobile phones, T-shirts and Gifts, Games, etc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. and the market contain also too many different needs. Virgin mega stores divided the market into groups according to the ages of the buyers or customers as the young people almost look for music CDs, DVDs movies, Teen agers especially boys are looking forward to getting the newest versions of play stations and the most recent Play Station games but for the adults or the grown up or even the elderly people they almost look for several kinds of books not only the newest one but they sometimes they look for very old books. Virgin had to understand the needs and wants of each age to deal will the customer and build strong relationships. Now Virgin deal with all ages and all genders, Virgin mega store is also working on understanding the customer needs, and wants through the customers income. Virgin mega store is serving the people who have well income which we could say rich people and middle class people. Market segment: For virgin mega store we could say that the market segment is the variety of products and serves in one place. 2) Market Targeting:- Involves evaluating each market segments attractiveness and selecting one or more segments to enter. Virgin mega store choose to serve several related segments as it targets college students, educated people, teens, and kids with the same upscale, high standard of living. 3) Market Differentiation and Positioning:- Generally after a company has decided which market segments to enter, it must decide how it will differentiate its market offering for each targeted segment and what positions it wants to occupy in those segments. A products position is the place the product occupies relative to competitors products in consumers minds. Virgin mega stores after choosing and targeting the segments it begins to make position to its products to it begins to make special offers in order to be different from the other competitors such offers are the prices of the products. Virgin Mega store offer discounts on the electronics amp; it has special delivery rules which insures to the customers peace of minds. Virgin mega stores also offer a unique and a comfortable service which is that Virgin has a lot of different products collected in the same store which make the process of buying needed stuffs easier and that will save much time for everyone. Virgin also gets a good place which it has little competitors and a lot of fans. In Egypt Virgin found little competitors. Virgin Mega stores offers more benefits to justify the prices , this is the customer value that provides competitive advantages upon which to build the position. In general effective positioning begins with differentiation . Differentiating the companys market offering so that it gives consumers more value. Once the company has chosen a desired position, it must take strong steps to deliver and communicate that position to target consumers. The companys entire marketing program should support the chosen positioning strategy. Marketing Mix: The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities can be collected into four groups of variables known as the four Ps which are: Product, Price, Place, and promotion. a) Product: means the goods and services combination the company offers to the target market. In Virgin mega stores the products are: Books, Music, DVDs movies, T-shirtsamp; Gifts, omputers, Cameras, mobiles, Digital TVS, Play stations and electronics. Virgin mega store has a variety of products which suits for all the ages. b) Price: is the amount of money customers must pay to obtain the product. Virgin make the customer more satisfied from the price by offering discounts, trade-in allowances, and credit terms. These actions adjust prices for the current competitive situation and bring them into line with the buyers perception of the products value. c) Place: includes company activities that make the product available to target consumers. Virgin had to select its dealers carefully and supports them strongly. The dealers keep an inventory of the products, demonstrate them to potential buyers, negotiate prices, close sales, and service the products after the sales. Virgin deals with a large number of publishing houses in order to guarantee the availability of the books all over the year in order to serve all customers and satisfy all the needs. D) Promotion: means activities that communicate the merits of the product and persuade target customers to buy it. Virgin mega store spend a lot of money every year on advertising to tell the customers about the store and its many products and services and offers. Virgin tries its best to make the customer satisfied of what they get from it by making offers on the products and they try to get what lacks their store. Marketing Analysis, planning, implementation, and control:- Managing the marketing process requires the four marketing management functions, analysis, planning, implementation, and control. In general the company first develops companywide strategic plans and then translates them into marketing and others plans for each division, product, and brand. Through implementation, the company turns the plans into action. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluation needed for all of the other marketing activities. a) Marketing analysis: managing the marketing function begins with a complete analysis of the companys situation. The marketer should conduct a SWOT analysis, by which it evaluates the companys overall strengths (S), weakness(W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, and positive situational factors that may help the company to serve its customers and achieve the objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the companys performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may be present challenges to performance. b) Marketing planning: through strategic planning , the company decides what it wants to do with each business unit . Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations, the main section of the plan presented a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan next states major objectives for the brand and outlines the specifics of the marketing strategy for achieving them. c) Marketing implementation: Planning good strategies is only a start toward successful marketing. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities , implementation addresses the who, where, when, and how. Many managers think that doing things right (implementation) is as important as or even more important than doing the right things (strategy) . d)Marketing control :Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained . Marketing control involves four steps . Management first sets specific marketing goals. IT then measures its performance in the marketplace and evaluates the causes of any differences between expected and actual performance. Finally, management takes corrective action to close the gaps between its goals and its performance. Virgin Mega Store marketing process :- Through the history of Virgin mega stores it applies the market process by a proper way. The market process steps are: Understanding the market place and the customers, Design a customer-driven the marketing strategy , Construct a marketing program that delivers superior value, Build profitable relationships and create customer delight, and finally capture value from customers to create profits and customer equity. )Understanding the market place and customers needs and wants: Virgin mega stores research the needs of the customers (children, teens , young people even the old people)they also studied all the levels of education from the students to the Doctors with high degree. The needs of those customers are between books, music, electronics , methods of entertainments and etc. ,†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ b)Design a customer-driven marketing strategy : By selecting customers to serve, Virgin choose the educated people and focuses on offering goods and services to them. Virgin also makes a unique style in order to take a unique place to the customers minds. c)Construct marketing program that delivers superior value: through the 4 Ps Virgin focuses their effort to make 1) Product : variety of products, it chooses the high quality of every category, they offer good Packaging. 2) Price : To get over the high prices problem Virgin offer discounts, payment periods, credit terms,amp; allowances. 3)Promotion: Virgin make a great effort to deliver the level of improvement of their products through TV advertisements, online advertisements, Radio advertisements. ) Place :Virgin choose city stars center in Egypt, which is a strategic place to every one as city stars is the biggest mall in Egypt and it is known abroad. d)Build Profitable relationship and create customer delight : Virgin makes sure that every customer gets what he wants immediately either if the store doesnt contain the product Virgin ordered it immediately for the customer. e) Capture the value from customer to create profits and customer equity: For Virgin the money which customers pay is not considered as a profit it is consider as a reward for doing their duties.